This is a tale of two Tweeters. They're tackling the microblogging phenomenon in ways that are polar opposites -- and are equally convinced that it's a great way to build their real estate businesses.Kelly Mitchell is a Honolulu agent who uses Twitter.com to send out brief dispatches that spotlight news in the real estate market, and also focus on her daily life and her feelings -- about being stuck in traffic, about an inspirational quote, and talking to college students about social media, for example.
Kevin Cottrell is a St. Louis-area agent who also uses Twitter, but there's nary a trace of anything to do with feelings. His tweets, or brief messages, are all business: a link to a duplex for sale in Webster Groves, Mo.; a synopsis of new economic data; a link to a news story about whether rising home prices can last.
Both are, by most any measure, doing well on Twitter, the free microblogging platform that allows users to post brief, public messages no more than 140 characters in length. Mitchell has about 56,000 Twitter "followers," or people who have elected to receive or watch her messages electronically. Cottrell has about 85,000 followers.They go at Twitter from opposite directions, and both say they're reaping professional benefits.
"My goal on Twitter is not specifically to do a deal," said Mitchell, an agent for Prudential Locations. "My goal is to expand my reach and meet other people who are like-minded and have some of the same interests I have."When you go into a relationship on social media, if I'm constantly pushing out (business-oriented) content and advertising for people, that's a 'Let's see what you can do for me' sort of thing,' " she said. "But I just want to interact with people."
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