
Many real estate agents have had their most productive years in a buyer’s market—and the past year has seen one of the strongest in recent memory. The secret is in using the right strategies to make target properties stand out. Based on the aggressive training program that Keller Williams has used to train agents to thrive in “down” markets, The Shift delivers 12 tactics that bring agents profitable sales.
• Walks agents through the real estate market cycles and empowers them to choose the right tactics for the right market conditions
• More than 65 percent of all real estate agents had never even experienced a buyers’ market before last year and most have no idea how to be successful in the current climate

In response to the challenges faced by the industry, he and his bestselling coauthors, Dave Jenks and Jay Papasan, have written Shift: How Top Real Estate Agents Tackle Tough Times.As the latest title in The Millionaire Real Estate Series, SHIFT is the authoritative guide for surviving and thriving in a shifted real estate market. The book outlines twelve distinct strategies that will ensure successful navigation and mastery of today’s and future market shifts.
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